apple computers

Buy Apple Computers – iMac and MacBook Compared



Any time of the year, Apple computers are one of the most demanded things on people’s wish lists. You can buy Apple computers virtually anywhere since they are popular and many people tend to sell them. You may be trying to determine if you want to purchase an iMac or a MacBook. Before you decide on the one you want, you definitely want to look at these tips on how to buy Apple computers to make sure you’re choosing something that’s right for you.

Reason For Getting An iMac

iMacs definitely have a nice, sleek design to them. You can choose one depending on how big you want your screen to be. They are definitely great if you’re into web designing as that’s what most people tend to use them for. Apple also has a great reputation for the fact that they don’t get viruses like PCs do. Of course, when it comes to price, they tend to be on the more expensive side. But many people feel that it’s worth it because they can last a lifetime if you take great care of them.

Reasons For Getting A MacBook

The MacBooks are popular Apple laptops that many college students tend to get if they’re going into an art major. They are more expensive than PC laptops. But, just like with the iMac, you can find that you won’t get a virus. They are portable and can be taken anywhere you have to go whether it be to school, home, work, or on vacation.

There are many sleeves that you can find available online that you can use to give some uniqueness to your MacBook. Either way, you can definitely guarantee that you won’t go wrong with a MacBook if you decide on purchasing one. Many people have raved about how they’ve had the same Apple computer for years.

Apple Computers and Marketing



It seems like just yesterday, Apple had put out that commercial with the woman running with the hammer into the movie theater. The commercial goes on to show the woman throwing the hammer at the screen in which a mans face is speaking to the audience of all men. The commercial was a play on the book 1984 by George Orwell. Today, Apple computers and products, most notably the iPod, are still extremely popular. So, what is it about Apple products that appeals to the masses?

From ergonomic keyboards to sleek laptop computers and portable music players which hold hundreds to thousands of songs, audio and video; any of these could be a reason why so many of us love to buy Apple products. When one looks at an Apple commercial, it seems that Apple is appealing to younger people or those who are more creatively inclined. The most recent commercials pit the Apple guy against the PC guy. Typically, these commercials depict the Apple guy as the more laid back, creative one while the PC guy is typically depicted as extremely stiff and unchanging. Likewise, many people who have used both Apple and PC products claim to like Apple products more because Apple software seldom gets hacked into while the PCs are always infected with viruses put in place by hackers.

As to who is the true leader in the technology industry, Apple certainly does have a strong appeal. Even I have to admit that once I saw the iPod commercials with the silhouettes dancing to the music, I wanted an iPod. Perhaps the reason that Apple is so popular is due, in large part, to its clever marketing tactics. If you put an Apple commercial next to any PC commercial, it seems like PCs are more for the business man or woman while the Macs are more for the creative types. The play on music in conjunction with the use of bright colors and movement appeal to our senses more. Is it time for PCs to catch on and change their tune?

People who are used to using a personal computer are sometimes reluctant to try Apple products because the set up is totally different. While Apple has the capability to have Microsoft Word installed on it, even Microsoft Word appears differently than what PC users are used to. We are, by nature, creatures of habit to varying degrees. The main thing that Apple and PCs have in common is that they are both computers. However, there is a price tag difference. To purchase an Apple computer or laptop, you had better be ready to fork over some serious cash because their products are considerably more expensive than PCs. Remember the saying: “You get what you pay for,” however. With that high price tag comes a plethora of neat features as well as the fact that Apple products get seldom (if ever) get infected with computer viruses. Is the software really that much better? When buying a computer, regardless of whether or not it’s a MAC or a PC, always make sure that there is a warranty should anything ever go wrong.

3 More Reasons Why Steve Jobs (Apple Computers) Is Such a Success



I had an amazing response to last week’s article on Steve Jobs’ (Apple Computers) Rules For Success so I’m going to share with you 3 more of his top tips so that you can continue accelerating your personal and professional success by learning from the Apple legend! (Check out my list of articles if you missed the start of this series)

Small Consistent Steps

1. Be Different

Steve says “Be Different. Think Different. Better be a pirate than to join the navy”

I love this one because both the ‘navy’ and the ‘pirate’ resonate with me! I spent 14 years in the corporate world (not to mention a stint in the Reserve Army!) but I ‘escaped’ that to set up Outshine Consulting and The Success Rules. Now neither scenario is better than the other, but I think the key point to think about here is WHICH one you want to be.

If we lived in a world where everything was constantly changing we’d feel in a state of chaos.

However, to be a successful entrepreneur like Steve Jobs, it’s VITAL that you keep challenging the status quo, looking for new ideas, being innovative and creative. Following what’s been done before you is more likely to result in ‘the same again’ rather than something cutting-edge and new.

Do you want the challenge and the change, or do you want consistency? Be honest with yourself because not everyone is made for the Navy, and not everyone would make a good Pirate!

2. Do Your Best

Steve says “Do your best at every job. Success generates more success. So be hungry for it”

This is such a critical point, which I cover thoroughly in The Success Rules. If you’re stuck thinking about how to be successful, or waiting for it to happen, that’s exactly where you will stay. And quite frankly, standing still doesn’t indicate you’re hungry enough to actually WANT to be successful.

You need to get on with the job, and get the wheels of motion moving because every little taster of success that you experience – no matter how small – will help to generate more and more success. As the momentum builds, so will your level of achievement which in turn builds even more momentum and motivation. It’s the snowball effect at it’s best, but you need to be hungry to achieve your goal and willing to get moving in order to experience it.

3. Learn Continually

Steve says “There’s always “one more thing” to learn! Cross-pollinate ideas with others, learn from customers, competitors and partners. If you partner with someone you don’t like, learn to like them – praise them and benefit from them.”

If you’re not growing, your dying. This can be a harsh statement to swallow, but there’s no middle ground here – you’re either developing, learning and growing, or you’re wasting away and dying. So which do you want to be?

Steve Jobs clearly has the balance right – he didn’t get to where he is today by sitting back and making the most of what he already knows. He’s constantly creating and innovating, which only comes from continual education.

By building an effective network you can learn from intelligent people who challenge your way of thinking and help you develop new ideas and strategies to achieve success. Education is all about spending money – you can develop everyday by recognising the strengths of those around you, or by picking up a book instead of plonking yourself in front of the TV again. The choice is yours.